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RAFLI STUDIO
Business Profile
Bandung, West Java, Indonesia
Business Overview
Business Name: Rafli Studio
Location: Bandung, West Java, Indonesia
Description:
A creative and professional photography studio offering high-quality personal and commercial photography services. Merging creativity, technology, and personalization to produce impactful visuals.
Vision & Mission
Vision:
To become the number one photography studio in Bandung known for innovation, professionalism, and customer satisfaction.
Mission:
* Offer high-quality services at affordable prices
* Develop local photographer talent
* Ensure fast, friendly, and comfortable service
* Leverage digital technology and creative marketing
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Objectives
* Establish a studio in central Bandung within 1 year
* Serve over 300 clients in the first year
* Increase revenue by 20% quarterly
* Provide jobs to local creatives
* Partner with SMEs and event organizers
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SWOT Analysis
Strengths:
* Creative & professional team
* Strategic location
* Modern, flexible studio concept
Weaknesses:
* High operational/equipment costs
* Need for strong brand promotion
Opportunities:
* Active local events and communities
* Rising visual content demand
* Strong youth photography interest
Threats:
* Competition from studios/freelancers
* Fast-changing visual trends
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Business Strategy:
* Social media presence (Instagram, TikTok, YouTube)
* Community & vendor collaborations
* Online booking & virtual consultations
* Studio & on-location services
* Membership & loyalty rewards
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Development Plan:
Stage 1 (0–6 months):
Renovation, equipment setup, branding, soft opening
Stage 2 (6–12 months):
Add printing/merchandise services, partnerships, workshops
Stage 3 (1–2 years):
Mobile studio branches, Rafli Studio App, cinematic video services
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Business Model Canvas:
Customer Segments: Individuals, families, SMEs, communities
Value Propositions: Pro quality, flexible pricing, fast service
Channels: Studio, social media, website, marketplaces
Customer Relationships: Loyalty programs, personal assistants
Revenue Streams: Photography, rentals, printing, workshops
Key Resources: Team, equipment, software, marketing
Key Activities: Shooting, editing, customer service
Key Partners: Vendors, communities, influencers
Cost Structure: Rent, salaries, ads, subscriptions
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Control System:
* SOPs from client intake to delivery
* Online booking (website & WhatsApp)
* Daily/monthly client & income reports
* Monthly performance evaluations
* Client rating & feedback system
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Introductory Price List:
| Service | Starting Price |
| ---------------------------------- | -------------- |
| Personal Photoshoot (1 hr) | Rp 350,000 |
| Outdoor Prewedding | Rp 1,500,000 |
| Product Photography (10 items) | Rp 600,000 |
| Family Photoshoot (2 hrs + print) | Rp 750,000 |
| Event Coverage (3 hrs, 2 shooters) | Rp 1,200,000 |
| Studio Rental (per hour) | Rp 200,000 |
| Premium Album + Print | Rp 450,000 |
| Photo Retouch (per photo) | Rp 50,000 |
| Basic Workshop | Rp 250,000 |
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Action Plan:
| Time | Activity |
| ---------- | -------------------------------- |
| Month 1–2 | Studio setup, branding, hiring |
| Month 3 | Soft opening, test runs |
| Month 4 | Launch promos, digital ads |
| Month 5–6 | First evaluations & workshops |
| Month 7–12 | Service expansion & partnerships |
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Service List:
* Personal & Family Photoshoots
* Prewedding Photography
* Event Documentation
* Product Photography
* Studio Rental
* Editing & Retouching
* Printing Services
* Online Galleries
* Workshops
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